Friday, October 30, 2015

content for IBM course

Course Contents
Chapter One: Introduction
*     The Concept of globalization
*     Factors for  globalization
*     Trends In international trade/business
*     Challenges and opportunities of international business
*     The role of Multinational companies in international business


Chapter Two: International Business Environment
*     Political and legal environment
*     Economic factors
*     Cultural and social factors
*     Technology and Natural resource factors
Chapter Three: Regional Economic Integration
*     Trade agreements
*     Level of regional economic integration
*     Areal economic integration
*     Challenges and opportunities of economic integration
Chapter Four: Modes of International Business Entry
*     Exporting
*     Joint venture
*     Franchising and licensing
*     Foreign direct investment
*     Strategic alliance
*     Management contract
*     Turn-key project
Chapter Five: International Trade Theories
*     Mercantilism
*     Comparative advantage
*     Absolute advantage
*     Balance of payment
*     Product life cycle theory
Chapter Six: Strategies in International Business
*     Competitiveness in International business
*     Production and outsourcing
*     Human resource management strategies
*     Accounting and finance strategies
*     Marketing and R&D orientation
Chapter Seven: Ethics in International Business
*     Concept and source of ethics
*     Dimension of ethical measures
*     Theories of ethics



Text: Global Business Today by Charles Hill  ( preferably  edition)

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