Course Contents
Chapter One: Introduction
The Concept of globalization Factors for globalization Trends In international trade/business Challenges and opportunities of international business The role of Multinational companies in international business
Chapter Two: International Business Environment
Political and legal environment Economic factors Cultural and social factors Technology and Natural resource factors
Chapter Three: Regional Economic Integration
Trade agreements Level of regional economic integration Areal economic integration Challenges and opportunities of economic integration
Chapter Four: Modes of International Business Entry
Exporting Joint venture Franchising and licensing Foreign direct investment Strategic alliance Management contract Turn-key project
Chapter Five: International Trade Theories
Mercantilism Comparative advantage Absolute advantage Balance of payment Product life cycle theory
Chapter Six: Strategies in International Business
Competitiveness in International business Production and outsourcing Human resource management strategies Accounting and finance strategies Marketing and R&D orientation
Chapter Seven: Ethics in International Business
Concept and source of ethics Dimension of ethical measures Theories of ethics
Text: Global Business Today by Charles Hill ( preferably edition)
